iGaming CRM Marketing Platform
Customer Data Platform
The key to effective one-to-one marketing is the ability to thoroughly understand customers, what makes each one unique and what drives their behaviour. Collecting, curating, engineering, and deriving insight from data are all key elements required to excel at relationship marketing.
Every Optimove client receives a customized predictive customer model that reflects its distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.
Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Optimove’s predictive marketing engine applies mathematical and statistical models to transactional, behavioural, and demographic data in order to predict future customer behaviour and value. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of your hyper-personalized relationship marketing campaigns.
Optimove has, at its core, an advanced CDP that powers on-demand interactive analytics applications. These important tools allow marketers to deeply explore their customer segments, personalized campaigns, degree of customer coverage and many other aspects of relationship marketing operations. This powerful view into the customer base and marketing activities helps marketers gain a deeper understanding of, and insights into, customer behaviour – and how to always deliver the right message at the right time to each individual customer. Optimove also provides a customizable dashboard and BI studio to monitor the KPIs most important to any business.
Optimove’s highly scalable, cloud-based data base infrastructure enables real-time access and activation of all customer data by combining large-scale batch processing via the Snowflake Cloud Data Warehouse with an event streaming framework based on Confluent Cloud and Apache Kafka. This powerful infrastructure enables enterprises to access their always-up-to-date customer data, share it for downstream analytics, include it in proprietary models, and leverage it to create new customer attributes.
With a real time decisioning engine at its core, Optimove allows marketers to orchestrate communications with hundreds of segments across all channels.
Optimove makes it easy to manage and optimize infinite customer journeys in which each customer is served with the next-best-action. With Optimove, marketers evolve from rigid, funnel-based customer journey maps to ai-based, self-optimizing journeys, by combining campaign priority and customer exclusion mechanisms. The results are adaptive customer-led journeys that adapt to changes in customer data, prior campaign responses, and predicted customer behaviour, maximizing engagement, lifetime value, and loyalty.
Optimove automatically runs your campaigns at their scheduled dates and times, via predefined single or Multiple channels. The platform supports any 1:1 marketing channel, including email, SMS, mobile push messaging, Facebook Custom Audience, Google Display Network, website banner ads, call center, IVR, and many others. You can use native Optimove channels, your in-house tools and promo systems, any of Optimove’s integrated partners, or create your own integration via API. With Optimove, you will deliver every communication through the channels that are most effective for each customer.
Interact with your customers at the point of greatest impact – when they’re on your site or app! Optimove uses predictive segmentation and real time customer activity data to serve hyper-targeted, activity-triggered marketing campaigns to individual customers based on customizable triggers you define in Optimove. When customer activity triggers a campaign, Optimove immediately sends your communication via email, webpage pop-up, mobile push notification or any other campaign delivery channel at your disposal.
Optimove automatically divides campaign recipients into test and control groups, running every campaign as a marketing experiment. This allows to accurately calculate the incremental impact of each campaign. Optimove’s approach of scientific campaign attribution allows you – and Optimove’s optimization technologies – to maximize the true effectiveness of every relationship marketing activity, as well as the ability to report campaign outcomes in terms of any business KPI.
Optibot, Optimove’s built-in marketing optimization bot, reduces the complexity of large-scale marketing operations. By combing through customer and campaign data, Optibot discovers performance-boosting opportunities, helping marketers maximize the impact of their efforts.
A self-optimizing campaign is an advanced A/B/n campaign that automatically serves the best treatment to each individual customer. Optimove’s algorithm tracks how competing actions perform over time and uses this data to gradually adjust for maximum uplift. This results in each customer receiving the treatment to which they are most likely to respond, always.
Optibot autonomously transforms customer and campaign data into valuable insights, enabling you to continuously optimize your relationship marketing activities. The first-ever marketing optimization bot uses machine learning and AI to automate the analysis and interpretation of marketing campaigns and to recommend one-click actionable insights that significantly increase campaign effectiveness.
Optibot provides actionable recommendations, such as dropping under-performing campaigns, switching regular campaigns into self-optimizing campaigns, focusing segments to better cater to customers’ response, identifying customers that are under- or over-exposed to CRM communications, and many more.
Power every aspect of preparing, delivering, and optimizing hyper-personalized email marketing campaigns, in a feature-rich platform, seamlessly integrated within Optimove.
Optimove’s native email personalization and delivery platform, powers all aspects of preparing, delivering, and tracking hyper-personalized email marketing campaigns.
Seamlessly integrated within Optimove, it offers marketers a rich email platform especially designed for personalized customer marketing. Optimove’s advanced email feature set includes a visual template editor, personalized content updated upon email open, true cross-client preview, personalization tags linked to any database field, conditional template customization, delivery validation and testing, multi-brand email management, personalized Realtime campaigns, and automatic product recommendation, replenishment reminder, and transactional/confirmation emails.
Optimove integrates the most advanced customer email platform available with the world’s leading customer relationship management hub, delivering:
• Increased email relevance through unparalleled email personalization and customer hyper-targeting that leverages all available Optimove data and insights (customer database, customer model, activity tracking, predictive analytics, AI recommendations, etc.)
• Via its DynamicMail add-on, ensures that each customer sees the most relevant messages, products, prices and offers, even when emails are opened long after being sent
• Automatic product recommendation emails, automatic replenishment reminder emails, and dynamic template content (including data-driven permutations and per-recipient text/image content customization using conditional if/then/else clauses)
• High deliverability through the combination of first-rate technology and a specialized deliverability support team
• No integrations or external services required
Easily prepare, deliver, and track hyper-targeted mobile push notifications to customers, seamlessly from within Optimove.
Optimove’s mobile marketing capabilities empower marketers to send personalized rich media mobile push messages directly to customers’ mobile devices when they are most ready to engage. With Optimove’s mobile push notification software, marketers combine in-app behaviour with customer attributes, preferences, and location to trigger automated, personalized notifications to keep customers coming back.
Optimove’s built-in audience, engagement, retention, and conversion analytics provide marketers with complete visibility of campaign performance and actionable insights to make data-driven decisions, increasing campaign impact.
• Onboard, guide, and interact with customers, directly on their home screen
• Powerful segmentation based on customer attributes and behaviours and triggering of location-aware experiences with geofences and beacons to enhance message relevancy
• Native mobile push notifications for iOS (APNS), Google Android (FCM), and Huawei (HCM)
• Leverage deep linking and deferred deep linking within notifications directing customers to specific screens, shopping carts, or additional mobile apps
• Easy integration with industry-leading package managers, supported by SDKs to all major languages and platforms, including iOS, Android, Huawei, React Native, Flutter, Cordova/Ionic, Unity, and Xamarin
Create rich, targeted, personalized web messages for your customers to increase engagement with a seamless experience across desktop and mobile
Optimove’s native web pop-up and push capabilities allow marketers to start a personalized conversation, engaging customers across web, desktop, and mobile platforms.
Bring customers back to your website or SPA by increasing conversions with fully customizable web pop-ups and push notification services that comply with brand guidelines and are seamlessly orchestrated at scale by Optimove’s AI.
• Increase user opt-in rates with permission overlays and soft prompts, such as alerts, bells, and banners
• Maximize conversions with customized and personalized messages that leverage rich media and templates
• Leverage Web-to-App banners to drive more sales from your mobile app with an award-winning deferred deep linking technology
• Personalize each customer’s experience by dynamically adapting the content they receive based on their on-site behavior
• Create journeys that combine web, mobile, email, and additional channels for symmetric messaging across customer journeys
• Open-source SDK supporting all major browsers and facilitating GDPR compliant web push notifications to your website, SPA, or PWA