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BtoBet Boosts Accessibility To Its Proprietary Sportsbook Technology Through Pariplay’s Fusion™ Integration
Tuesday, 29 March 2022
Aspire Global’s BtoBet, a leading sportsbook provider, has greatly increased operators’ accessibility to its proprietary sportsbook solutions, with the Neuron 3 sportsbook platform now natively integrated on Pariplay’s Fusion™ aggregation platform.
Significantly extending BtoBet’s distribution capabilities, this integration allows all of Pariplay’s partners globally to gain access and hone their offering with BtoBet’s world-class sportsbook product through a single API integration greatly reducing the time-to-market.
The native integration of the Neuron 3 sportsbook on the Fusion™ platform addresses operators’ pain points particularly those relating to the challenges normally associated to multiple platform integrations. Operators are thus now able to leverage a cost-effective and easier to maintain solution, which significantly decreases the time until the product is released to market, whilst at the same time broadening their vertical portfolio.
This is highly relevant especially for the traditional online casino operators seeking a fast entry to the sportsbetting industry without the need from their part to invest heavily in the independent integration of a new sportsbook solution, resulting in reduced complexity, a rapid and scalable solution, and a superior sportsbook product.
Dima Reiderman, Chief Operating Officer at BtoBet, said: “Through this single API integration, together with Pariplay we are able to deliver operators with the best possible experience for their players, whilst eliminating costly and time-consuming processes and ensuring effortless scaling. This solution ticks all the boxes and allows operators to deliver a world-class betting experience to complement their online casino offering or their current sports betting solution.
“Time and again we have heard operators’ issues relating to the increasingly complex nature of integrating a quality sportsbook solution. These concerns are further augmented for those operators lacking the technical depth to face off the several challenges and considerations that come part and parcel with such a project. Together with Pariplay we are in a position to state that these challenges have been dwindled significantly allowing operators to tap into our powerful and cutting-edge proprietary sportsbook solution in a very short time-to-market.”
Enrico Bradamante, Chief Commercial Officer at Pariplay, said: “We are offering our partners a great opportunity to move more quickly than ever before in complementing their offering with a sportsbook product. BtoBet has built a deserved reputation as an industry leader and this simple, one-stop shop solution allows operators to utilize an outstanding sportsbook offering to get to market quickly and scale at speed.
“It is a simple, seamless process that takes all the pain of multiple integrations away from the shoulders of operators and we are delighted to be able to offer it to both existing and new partners.”