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“247Partners turns a tense year into a time for new opportunities”. An interview with Alex Boiko, Head of Affiliates
Wednesday, 21 December 2022
2022 was challenging for all businesses, but 247Partners neatly turned issues into growth opportunities. The Affiliate Program has successfully launched two great brands and received the Estonian License for one. It completely updated the brand identity and expanded the presence at the most significant industry events, increasing the partnership network.
247Partners have started the year redesigning the brand logo, website, tagline, and merch. The new identity perfectly matches the 247Partners work approach — dynamic, clear, precise, and flexible. This upgrade became a great starting point for increasing the brand's visual presence as an outstanding affiliate program with excellent benefits and features.
During this year, the company has made several outstanding breakthroughs for its partners especially seeing as the overall payout estimate (including payouts for affiliate partners) shows an increase of 120%. The second and third quarters of the year have been particularly successful, as the company has reported an 83% growth in revenue. Due to the 2022 FIFA World Cup, the company experts expect a revenue growth of 120% by the end of 2022.
One of the breakthrough moments of 2022 was the Posido brand launch. It is the first 247Partners brand with an Estonian Licence. Posido is a vibrant greek-themed online casino with an excellent user-friendly design, amazing art, and tremendous gamification that engages and retains active users. The brand provides more than 4000 games, a Bonus Shop, and a VIP loyalty program with many benefits and rewards.
The second big 247Partners update in 2022 was the AmunRa brand. It’s an incredible Ancient Egypt narrative online casino that provides players with mind-blowing art and improved gamification. AmunRa offers players an extended Bonus Shop, Collectible temples with Egyptian mythological creatures, and even more gamification.
The company’s Head of Affiliates, Alex Boiko reflects on the 2022 milestones of 247Partners' journey and shares some big plans:
“It was an intense year for our team, and we undoubtedly achieved excellent results. With our new brands, we extended the 247Partners portfolio that generates traffic by itself because users want to play it. We increased transactions, traffic, and conversions last year because of the comprehensive support we provide to our partners. We look forward to the new year, which brings 247Partners’ latest plans, which include entering different markets with ambitious projects that we will be pleased to introduce to our network. Meet us at IGB affiliates in London, Affiliate World Dubai, and SiGMA, and join our success story in 2023!”